Guide To Marketing Content Planner: The Intermediate Guide To Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners create a vision for the creation of content, publication, and distribution. They are also responsible for tracking and assessing the effectiveness of strategies.

This kind of content informs the audience on the products and services offered by the company. It also helps the audience resolve issues and meet their requirements.

A marketing content planner could be a spreadsheet or a third-party tool. The difference lies in the way you utilize it.

1. Set Your Goals

Benjamin Franklin's famous phrase "If you don't plan, you plan for failure" is true. Moving from a strategic plan to an efficient content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

Identifying your goals is among the most crucial steps to take in this process. You can start with the most basic goals for your business or utilize the SMART Framework to make them more specific. It's also a good time to look over your current content goals to make sure they are still in alignment with your current strategy.

A clear understanding of your goals will also aid in monitoring how each piece of content performs. This will help you identify what works and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're achieving your overall goals and delivering quality content to your viewers.

2. Identify Your Audience

It's important to know who your target audience is to create content that is relevant, interesting and effective. This can be done through conducting research to discover the traits of your ideal customers personas. This can be accomplished by surveys, data analysis and other methods of gathering information about your customers.

You can then apply the results of your research to identify the content types that are most effective for you and your company. This could include anything from blog posts, social media posts, podcasts, and webinars. Once you've decided on the format that are most efficient, you can begin creating your content strategy.

A tool for planning content will help you to keep the track of your marketing goals and ensure the appropriate people are working on the appropriate projects. It can also boost productivity by helping teams focus on the most important things and avoiding distractions. It's simple to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

When creating digital content, it's crucial to tailor it to the ideal platform. Instagram users prefer visually appealing images, whereas TikTok users enjoy stylish short-form videos. You can determine your target audience's preferred platforms through conducting market research.

A well-designed marketing content planner will take into account all the steps needed to turn your ideas into a completed asset. It will give you a structure to help you meet your objectives and ensure that everyone in your team is on the same page.

A content planning tool such as Monday and Kapost can assist with this by allowing you to design assignments, assign tasks, collaborate and keep track of progress on one dashboard. There are also more sophisticated tools like Wrike that offer drop-down menus and provide project timelines as well as tables of actionsable items and a message board. Both of them offer a free version as well as more extensive subscriptions if your team requires more advanced features.

4. Find Your Content Types

A content planner is an excellent tool for anyone, no matter if you're an influencer working alone or as part of a team of marketers within a large corporation. It helps to keep you organized and ensures everyone is on the right place. It's also a great method to manage content for long lead-time projects like quarterly or annual campaigns.

A good content planner can help you identify which kinds of content to create and the best way to create them. This involves determining the structure of your content, like blogposts, infographics or podcasts case studies, as well as social media releases. It should also include a timetable for when these pieces must be created and published.

You should also monitor the results of your objectives for content marketing such as engagement and traffic. This will help you evaluate your results and make necessary adjustments. Using a program like Ahrefs can help you see what's working and what's not. It also gives you insights on your competition's performance.

5. Find Your Content's objectives

If you've got clear objectives for your content your team will keep track of their progress and ensure they're meeting their goals. A clear set of objectives will help you achieve your goals for content marketing, whether it's to increase SEO traffic by enhancing blog posts or increase customer retention by organizing webinars.

A good content planner will help you define your objectives by laying out an organized workflow and allowing collaboration. It could also include tools such as image-generation software and text-to-image instructions or social management applications to simplify the process.

A marketing content planner will help you to identify your performance metrics, key performance indicators (KPIs) as well as other crucial factors. This will allow you to monitor the effectiveness of your content and respond accordingly to improve your marketing campaign. Some examples of quantifiable metrics include bounce rate websites, traffic to websites and social media shares and newsletter signups. These metrics must be tracked at all stages of the lifecycle of content, including publication and production.

6. Identify Your Resources

If you don't have the resources to implement your content strategy, it's worthless. While planning, make sure that you have the budget to complete the tasks you've outlined. This could include salary or team payments as well as production costs for materials and web space, and paid marketing strategies.

Once you have a budget in place, you can begin assigning responsibilities for each task. For example, you might be able to assign keyword research and copywriting, editing and design to different members of your team. Alternatively, Sprout can be used to automate the process of scheduling your content across various platforms.

You can connect your social media content marketing media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools of Sprout also have an image library to make it easier to manage the management of assets and cut down time during the creation process.

7. Identify Your Key Performance Indicators

If you're planning to spend many hours creating content, it's crucial that your marketing efforts are rewarded. You can increase your success by tracking and identifying the most effective key performance indicators.

As an example, the number of returning customers is a typical KPI used by content marketers. This metric can be used to gauge the effectiveness of your content at converting customers. it can also be used to identify any areas of improvement for future campaigns.

Additionally, it's important to identify the types of content you'd like to create based on your goals and audience. This may include blogs, social media posts, articles and infographics as well as videos. Once you've identified these different content formats, it's important to devise a plan that includes frequency and distribution methods for each. This will help you ensure that your content is being noticed by the appropriate people at the right times.

8. Identify the tracking methods you use

A marketing content planner is a valuable tool for any company looking to improve their marketing strategy. It helps you keep track of your marketing goals as well as your target audience and your resources, while also providing you with the ability to evaluate your strategy's effectiveness over time.

A calendar for social media will help you plan your content and ensure it is released regularly. It also allows you to plan ahead for any holidays or other events that could affect the engagement of your followers.

A keyword content plan is a fantastic method of optimizing your SEO strategies. It will allow you to find the most relevant keywords for your content, which can increase your search engine rankings and visibility. It will also help you evaluate the effectiveness of your keyword content strategies over time.

9. Identify Your Measurements

No matter if you decide to organize your content by theme or keyword, your marketing strategy content plan should be able to help you identify the most important metrics for each piece. This will allow you to determine the success of your content so that you can keep improving it. A cloud-based marketing content planner, such as Optimizely CMP, can also aid in managing collaboration among team members and create reports that are useful for making future decisions regarding content planning.