9 Things Your Parents Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a method to let potential customers learn more about your brand, find solutions to their problems and then feel comfortable buying from you. Content is best content marketing agency suited for every stage of the funnel.

At the top of the funnel, infographics, videos, and checklists attract attention, bring in leads, and keep readers entertained. Templates and guides that are gated work well in this stage.

Awareness

At this point, customers know that your brand exists. They are also aware of the solutions you offer. At this point the content should give answers and educate potential customers about the issues your solution tackles and what makes it different from competitors.

Take note of the keywords your target audience is using to search online. Through keyword research, you can figure out what is content in marketing terms your audience is searching for that indicate an interest in your product or service. This information can be used to develop an editorial calendar and decide which content pieces will target those terms.

In addition producing content for this stage of the funnel will help you build your brand affinity with consumers. If your customers are aware about your brand, they will have greater confidence in your ability to solve their issues. This will result in higher conversion rates for newsletter signups or purchases and click-throughs on your website.

A well-planned strategy for content can help you close this conversion gap. For instance, if find that the vast majority of your content is targeted at gaining awareness, but not enough is helping buyers make a purchase decision, you could increase spending on advertising campaigns to target middle-funnel keywords.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly, giving you the opportunity to show off your dedication to customer service. This can include everything from retweeting positive reviews to promoting special deals.

You can also make use of content that already exists to guide buyers through the funnel, like blog posts or case studies. For instance, if you write a blog post explaining the advantages of your product than one from a competitor, you can post it on social media and invite readers to subscribe to your email list for more information. You can also encourage conversion at this point by asking your followers to include your name in their social media posts after they have used your product. This will inspire other users to do the same and spread the word about the brand.

Consideration

A good content strategy will comprise a variety of content types that draw customers in every stage of the funnel. Brand awareness campaigns, for example, might include ad copy as well as blog posts and infographics that address the most common issues and objections. These content pieces can be distributed via email and social media to increase organic traffic.

As buyers move through the consideration phase they begin to search for specific features in a product that will help them make the purchase decision. Frequently asked questions (FAQ) pages are a great content type to use in this phase. Use tools for keyword research like Ubersuggest or search for popular hashtags in your industry to discover questions that your readers ask. Find answers to these questions, and then place them on your content funnel map.

At this point, it's important to provide a clear value proposition that shows potential customers what your product or service can solve their issue and make them more money. The content should also emphasize the distinctiveness of your brand in comparison to that of your competitors.

It's a fairly simple stage to measure, as consumers are making a choice whether they want to buy. Examine metrics such as conversion rate, payment figures and click-through rates to determine whether your efforts are producing results.

As consumers reach the point of advocacy your brand grows increasingly important to them. They will share your content with their friends because they are so passionate about it. This is a powerful method to increase the number of people who follow your brand. You'll need to create content that is inspiring people to share it, rather than simply looking at engagement metrics. Use Sprout Social, for example to track the number of shares on social media that result from your content marketing efforts. This will give you a more precise picture of your influence.

Decision

The majority of people are looking for information in the decision-making process that substantiates the purchase and describes how to use the product. At this point they want to make certain that your product will solve their problem and justify the purchase. Quality content is essential at this stage, including product guides video, case studies and customer success stories. Your customers want to be able ask questions and get answers from your support staff. Sending them personalized emails and round-the-clock customer support is an excellent method to please customers and encourage them to share their experiences with others.

You're hoping that by this point, the customer will turn into an advocate for your brand and promote it to their coworkers and friends. In order to convert those who are advocates to raving fans, you'll need to provide them with relevant content that will help them make the most of your product or service. You can do this by creating customized newsletters, tutorial video free trial offers, and loyalty programs.

Once your audience has transformed from leads to paying customers and paying customers, it's time to concentrate on retention. The conventional content marketing funnel models tend to see revenue as the end of the journey, however it's crucial to remember that consumers continue to interact with brands after they've completed a purchase. It's crucial to reimagine the funnel as a dynamic model that includes revenue, instead of a static model.

While conventional content marketing funnels can help you plan your strategy, they don't account for the complexity of the buyer journey. Instead reinventing the funnel as loops will help you create an effective and holistic content marketing strategy. You can create content that captivates your audience and boosts conversions by planning for each step of the process. Then, you can use the information from these conversions to optimize your strategy and ensure that it is working effectively. Are you interested in learning how this approach will benefit your company? Contact us today to request a complimentary Content marketing playbook!

Retention

A content marketing funnel is a useful tool that can help brands develop their strategy, execute it and evaluate its success. It can also provide an understanding of the gaps in their strategy for content that must be filled. For example the case where a brand has a significant amount of content that is geared towards the public's attention and interest, but only a few pieces aimed at the middle of the funnel, they should be focusing on creating content that is targeted at this stage.

Use tools like Ahrefs which examine the average time on the page and bounce rate of each piece to determine how targeted your content is. The higher these numbers, the better performing your content.

It's crucial to regularly keep up-to-date and relevant the content you write for the top of your funnel. This will keep your audience engaged in your brand, its products and services. This can be done by creating new content that is focused on key words, addresses questions that your audience is likely to look for, and provides the latest information regarding your product or industry.

As your audience enters the MOFU stage, they'll be looking for more detailed information about your product or service, as and ways to resolve their issues. It's also important to build trust at this stage by providing honest reviews and demonstrating your worth.

In the final stage of your content marketing content planner funnel, your audience will decide if or not to buy. This is usually done through restricted content that requires an email address or other method of registration to gain access. This content is designed to convert the interest and awareness you've built at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on.

While customer retention is largely in the hands of your sales and support teams, you can have an impact on the customer's experience with your brand by creating content that delights customers throughout the entire marketing content examples funnel. This can include useful resources, behind the scenes information, and special offers that only your customers have access to. If you can build trust to your customers, they will become your most loyal advocates and help to reduce the time to sell.